A Short, Smart Guide To Email Marketing

Youve heard of spam, but do you really know what it is? Even more important is knowing how to avoid the perception that your email marketing campaign is spam. If youd like to learn how to create emails which market your products without being thrown into a junk folder, read on.

You, or someone else, should proofread your email before you send it to customers. Ensure that it is free from typographical and grammatical errors. You should also make certain that the message flows easily. By checking these three issues are addressed, your email marketing will have a professional appearance.

Consider using a template that allows for each recipient to receive a personalized message in the greeting. People respond more favorably to emails that address them personally, and are less likely to reject the message. This personalization is simple to accomplish, and will grow a greater relationship with your customers.

Ask your customers for feedback on your emails. Since your customers are the most important part of your campaign, it is important to know if they are pleased with the emails they receive from you. You could ask them to fill out a short survey with a few questions on what they like and what they dislike.

Before you put someone on your email marketing list, you need to have their permission. If you dont have their permission, you will be responsible for sending spam and there will be many complaints. Your email provider may even dissolve your account if they get wind of what youre doing. Prevent that from happening by requesting that people subscribe to your list.

Each email should have one message and it should be clear. This is important, so you dont bore or overwhelm your customers by the content you are presenting. Focus on one topic per email and go straight to the point. Your clients will be happy to not have too much information.

Be predictable in your emails. Send them on a specific schedule. Make sure you send something at least monthly, this will help keep your customers interested. If you can send emails on or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.

To get the most of your email marketing, invest in a program that personalizes your emails with every customers given name instead of a generic greeting. Ensuring that every email starts with the recipients name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam.

Post a version of your newsletter with graphics and animation on your website. Then send your email list a plain text version of the newsletter with a link to the web version. This keeps your emails simple enough to stop them from being diverted to the spam folder as well as encouraging your customers to visit your website.

Exercise

There is nothing wrong with composing your marketing emails in HTML, but you may find it rewarding to give it a break from time to time. A simple message composed in plain text will be taken as a little more intimate and a little less formal by your subscribers. If you exercise moderation, sending plain text emails can encourage loyalty and draw your readers closer to you.

Now that you know how to create a well-received email campaign which will bring your sales pitch to your target audience, go for it! Use all of the techniques youve read here and youll be well on your way to increasing profits and driving traffic to your site again and again.